· By Hip Pop Marketing
All aboard the Festival Express!
Hip Pop is taking over a TransPennine carriage
Festival season is here, and journeys are being planned as people are gearing up to see their favourite acts perform and create some core memories with friends.
With a rise in environmental consciousness, some people are ditching the motorway and opting for public transport as an alternative, aiming to reduce their travel emissions.
We are teaming up with TransPennine Express to celebrate the festival season and everyone travelling by train. We’re taking over a carriage and joining passengers on their way to the Edinburgh Fringe Festival. You’ll find us giving away free soda to passengers on the West Coast route towards the Edinburgh Fringe Festival, and crates of Hip Pop to some lucky winners travelling on any TransPennine Express train.
On most routes, trains are the greener choice, cutting carbon on 85% of trips
Festival season is well underway, so you may be thinking about planning your journey. Opting for greener forms of transport in day-to-day life is becoming increasingly popular, so you may be considering ditching the car this summer and using public transport.
According to Rail Delivery Group, carbon emissions are lower by train on 85% of more than 40,000 direct station-to-station journeys and on 93.76% of passenger journeys on those routes when compared to travelling by petrol or diesel car (based on the national average of 1.6 passengers per car).
Not so fun fact: Did you know that in 2023, cars and taxis accounted for 60.2 million tonnes of CO 2 e emissions, compared with just 1.6 million tonnes of CO2e emissions for rail, according to UK Government data.
All aboard the Hip Pop Express!
Are you planning on travelling to the Edinburgh Fringe Festival on 1st of August? If so, you’re in for a treat, team Hip Pop are joining the 10:04 Manchester Airport to Edinburgh 13:32 on the 1st of August.
We’re celebrating festival season by taking over a TransPennine Express carriage. Think exciting flavours, good vibes, and a taste of something different, something real! Team Hip Pop is ready to bring the festival vibes on board. All passengers will be able to enjoy Hip Pop’s refreshing soda for free, and 10 lucky people will have the chance to win a case of Hip Pop soda.
Don’t worry if you miss out, we’ve got you covered. Our recent partnership with TransPennine Express means that our Pink Grapefruit Soda has been added to the refreshment menu on TransPennine Express train routes.
Our drinks aren’t just about taste, we make soft drinks with real ingredients, real flavours, and no artificial sweeteners, so they’re big on taste and light on nonsense. Whether you’re into tropical fruit, sweet berries or zesty citrus, there’s a flavour for you. Our drinks also feature a quarter of your daily recommended fibre and live cultures, making it gut-friendly - what more could you want?
So, you want to win a crate of Hip Pop? Here’s how:
We’re offering 10 lucky people a chance to win a case of Hip Pop soda plus a £20 voucher from TransPennine Express, that can be claimed at over 100 retailers.
Anyone travelling on a TransPennine Express train stocking our Pink Grapefruit soda will have a chance to win simply by snapping a photo of your Pink Grapefruit Soda and sharing it on Instagram, tagging both @drink.hip.pop and @tpexpresstrains.
Winners will be contacted via the official Hip Pop Instagram page. Passengers have until Saturday 5th August 2025 to enter!
