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At Hip Pop, we believe it’s time to get real—real ingredients, real flavour, and real benefits. No artificial sweeteners, no fake promises. Just naturally refreshing, gut-friendly soft drinks made with real fruit, live cultures, and no sweeteners.
Founded in 2019 on a Cheshire farm, Hip Pop is leading the future of fizz. Our award-winning low-calorie drinks prove that better-for-you drinks don’t have to compromise on taste. Stocked in Sainsbury’s, Morrisons, M&S, Ocado, and Co-op, Hip Pop is shaking up the soft drinks world—because great taste shouldn’t come with a trade-off.
Co-founders Emma Thackray and Kenny Goodman started Hip Pop with a shared mission—to bring real, gut-friendly drinks to more people. Emma learned to brew kombucha in the US and introduced it to Kenny, who noticed a real difference in his gut health. What began as a garage-based microbrewery quickly evolved into a fast-growing brand, driven by their passion for better soft drinks.
Together, they’re on a mission to get real about soft drinks. Forget artificial, sugar-laden fizz—Hip Pop delivers a naturally refreshing, gut-friendly alternative that tastes as good as it makes you feel.
Crack open, crack on.
Good question. The short answer? Anyone who’s ready to Get Real.
Hip Pop is for the doers, the makers, the ones who don’t settle for fake. Whether you’re on a gut health mission, dodging artificial nasties, or just after a drink that actually delivers on taste—we’ve got you.
If you want real fruit, real flavour, and real live cultures—without the sugar crashes or empty promises—Hip Pop is for you.
We’ve won Great Taste awards, Independent Drinks Producer of the Year, and a bunch of other shiny things—but what really matters is what you think.
So, crack open a can, take a sip, and taste the difference for yourself.
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